GOOD BOOKS - Rosie Flo

Monday, January 2, 2012

rosie flo

The Rosie Flo colouring books evolved through hours of Roz Streeten sitting and drawing with her daughters when they were small. They gave her instructions as to what she must draw and each time she promptly obeyed.

Dresses were the most popular items demanded of Roz and Sophie (now 14) would then do the faces, arms and legs. They drew all different kinds of people; rich, poor, fat, thin, tall, short, old and young. Sasha (now 11) became obsessed with simply colouring-in.

The book ended up as a collection of dresses, some eccentric, some with a vague narrative but all of them lacked the head and limbs required to give them the character of Rosie Flo (a name made up from Sasha and Sophie's middle names). Roz was fascinated with how they both maintained such prolonged interest with this way of drawing and felt there must be other like minded girls around.

In designing the books, Roz has paid attention to all things which irritated her as a child, and then as a parent. The paper quality is thick enough to avoid showing through or damaging the picture on the next page. It is sturdy enough to withstand a few journeys without falling apart and small enough to fit in a child's hand luggage. The lines are intentionally not too thick, as this makes it look like it is only for preschool children.

The age range is between around 4 to 12 and beyond. With twelve colouring books now in the range, all on different themes and some with unusual paper stock, they have also introduced postcards, posters and a beautiful colouring fashion show to construct. They remain true to the initial interest in the encouragement of drawing and colouring and often hear that Rosie Flo isn’t just enjoyed by children, adults can’t resist joining in too.

With her husband Steve Kamlish, fellow graphic designer, they design and publish everything in-house and all of their products are printed in the UK. 

Rosie Flo Colouring In Books
R95 each


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