zeichen*
The first part of any party I plan is the invitation, and then the second part are the decorations. This is made up of various categories (overhead, table, buffet, bar etc) but I also like to decorate the way to the entrance or the entrance itself - basically saying to the guests "the party is this way" and "you're in the right place". For the Oktoberfest this was easily achieved as in most hardware and décor stores you can find these metal signs. If you can't find a sign to suit your theme, then another idea I often use is to customise the invitation into a mini poster and stick these to the door or gate.
* German for sign
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